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According to LEDinside, a green energy business unit of TrendForce, a global market research organization, Korean manufacturers still plan to increase the proportion of direct-type TV shipments. In addition, the 2014 Lunar New Year will come in January, and most LED manufacturers are still striving to introduce cost-effectiveness. Good products to prepare for next year.
In October 2013, the total revenue of Taiwan-listed LED manufacturers went down slightly by 3.09 to 10.84 billion yuan. Among them, Taiwan's LED chip makers' revenues reached NT$4.15 billion (7.5MoM); while Taiwan's LED package manufacturers' revenues also reached NT$6.99 billion.
LEDinside indicates that the number of LEDs used in direct-type TVs is reduced and the cost is reduced. It has become one of the mainstream models of LEDTV in 2013. With the use of larger wattage chips for direct-lit backlights, the use of future direct-type models The number of LEDs will be further reduced. LEDinside said that in order to pursue the reduction of the number of pixels, the advantages of flip-chip LEDs from wire-cutting and high-current driving will become more and more manufacturers to import and use. LEDinside believes that the average direct-lit LED TV penetration rate in 2013 is expected to reach 40, and in 2014 it could reach 60.
In addition, the advantages of flip-chip LEDs for lighting are gradually emerging, including candle lamps and lamps, which are the main applications. In addition to COB without ghosting, optical design is simple, so LED manufacturers in addition to a single light source LED, manufacturers have also launched COB products to meet the needs of various lighting markets, the current COB market share is about 15, with the lighting market The increase in output value will grow steadily.
Jingdian has developed different product lines. The demand for IR and Quaternary LED product lines is stable. The October revenue growth was 6.3 months, reaching 1.98 billion yuan. Dongbei also actively deployed car lights, and in the process of certification with customers, the adjustment of inventory of Chinese TV customers in the third quarter has been suspended, and the performance in the fourth quarter is expected to return.
Overall, LED manufacturers strive for cost considerations in the backlight market, so product specifications continue to improve luminous efficiency and streamline costs; as for the lighting market, ultimately to meet customer cost-performance requirements. Therefore, in addition to OEM products, Taiwanese manufacturers have begun to launch their own lighting brands to maintain revenue and profit.
The traditional off-season comes to LED manufacturers urgently need to improve their competitiveness