On June 20, 2014, Dess Minor Lubricants officially launched the Chinese market in Changsha, Hunan. The brand's agent Hunan Zhigao Supply Chain Management Co., Ltd. announced that the company will join hands with Des Momin in the Chinese market. Lubricant 4S Experience Center service model.

As a professional lubricant brand originating in Germany, Des Moinos has always taken technology innovation as the core concept and is committed to promoting the concept of environmental technology to create a better product experience for customers. This time entering the Chinese market, Dess Minor chose Hunan as the first stop in the country. On the one hand, it was fully optimistic about the prospects of the central market. On the other hand, it was also a high degree of trust in the ability of the consumer market in Hunan.

Tang Qiang, chairman of Hunan Zhigao Supply Chain Management Co., Ltd., introduced the introduction of the Dess Mino brand to the Chinese market, not only based on its recognition of its excellent quality, but also on the philosophy of science and technology and environmental protection advocated by its brand. The two parties will jointly invest in the construction of the world's first lubricant 4S Experience Shop and 4S service system in Changsha, Hunan Province, to bring the European automotive conservation philosophy to the Chinese market. This 4S experience store upholds the cultural philosophy of Techno Minho Co., Ltd. for technology, energy conservation and environmental protection. Through the upgrading and transformation of recycling containers, the newly-built full-frame, removable stores provide customers with a new lube oil consumption experience. At the same time, Mr. Tang Qiang proposed that Des Mino is about to initiate the recruitment of agents and product members at all levels nationwide, so that products and brand culture can be understood by more people.

It is reported that the 4S of the Dess Mino brand includes warehousing, sales, service, and feedback. It is reported that most of the sales of lubricants use the traditional agency model, namely replenishment consignment, advertising marketing, promotion activities, etc., not including after-sales, training, and knowledge transfer. This Lubricant 4S Experience Center is dedicated to the topic of lubricants to provide related 4S services. In this way, it is possible for end-customers to truly understand the relevant knowledge of lubricants through this Lubricant 4S Experience Center, and it is possible to truly know how to select the lubricants that are suitable for their own vehicles so as to achieve scientific lubrication and reasonable maintenance of the vehicles. At the same time, this type of service can effectively promote the purification of the lubricant industry, to a certain extent, to combat counterfeiting and influencing the overlord clause in the industry.

Afterwards, CEO James B. Khaus of CEO Desmond Minor announced that in the future, the company's strategic focus will be shifted to the Asia-Pacific market, and the Chinese market as a core region will be fully exploited, and he hopes to establish deeper cooperation with more Chinese companies. Mr. Muhammad, chairman of the Des Moines UAE production base, also spoke on product quality assurance and future market expectations in Asia.

Industry experts believe that the lubricant consumption culture advocated by Desmino is a fresh concept for the Chinese consumer market. It will take time for the 4S concept store displayed at the meeting to succeed in obtaining consumer recognition in the future. However, more foreign brands entering the Chinese market undoubtedly gave consumers more product choices. The concept of technology, energy saving and environmental protection put forward by Deismino also injected fresh elements into the domestic lubricants market. The German lubricant consumption culture and The docking of the Chinese market is expected to change the traditional consumption patterns, deepen consumer awareness of products, and form a rational concept of lubricant consumption.

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