With the rapid development of the automotive market, the automotive electronics industry has entered a period of leaping growth in China. Nowadays, Beijing, Tianjin, Shenzhen, Changchun, and Shanghai are all eyeing the automotive electronics industry. The “Shenzhen Automotive Electronics Industry Development Plan†compiled by the Shenzhen Development and Reform Bureau has recently passed expert review, claiming to be exhibited in this area. Fist feet. However, as a new industry, the automotive electronics industry is facing many difficulties. This year, the automotive electronics market will reach 76 billion yuan How big is the cake in the automotive electronics industry? According to Li Donghong, a senior consultant who has been engaged in the research of automotive electronic products for a long time, China’s market sold a total of 24.88 million sets of automotive electronics products in 2003, with sales exceeding 30 billion yuan, which was an increase of 33.7% and 41.5%, respectively, compared with 2002. Quantity and price increase at the same time. It is estimated that the demand for automotive electronic products in China will reach a scale of 76 billion yuan this year, and it is expected to exceed 105 billion yuan next year. China's automotive electronics industry will maintain a sustained high-speed growth. Dr. Gong Jinfeng of the China Automotive Technology and Research Center believes that 70% of automotive innovation comes from automotive electronics. In the foreign countries, the electronic spending on cars in each new car accounted for 26.2% of the average value of the vehicles, while the expenditure on electronic products in each car in China was only about 7%. The more high-end vehicles, the more obvious the trend of electronic, even more than half of the cost of building vehicles. Shenzhen plans car electronics center In fact, all localities have begun to pay attention to automotive electronics. Shenzhen alone has gathered hundreds of automotive electronics companies. "Shenzhen proposes to develop the automotive electronics industry in a timely manner." Rong Huikang, deputy director of the Standing Committee of the China Association of Automobile Manufacturers' Expert Committee, said that "compared with Shenzhen, Shenzhen has obvious advantages." He believes that Shenzhen has demonstrated its industrial foundation, information technology foundation, talent, and Hong Kong's special geographical position and economic and trade relations. unique advantage. "Our products have been on the market for more than two months and we have not made any publicity, but the sales situation is very optimistic." Du Jinning, deputy general manager of Shenzhen Mileage Technology Development Co., Ltd., briefed the reporter. The Du company is committed to researching and developing an automotive electronics product that provides owners with immediate vehicle condition detection. "At present, our products have no similar competitors in the country." DU's prospects for automobile detection products named "E-Thong" are extremely promising. "We plan to sell this year and a half next year by the end of next year." 10,000 units." Du Jinning analyzed with reporters that in 2003 China’s auto production exceeded 4 million vehicles, and it is expected that the demand will exceed 5.5 million in 2005. The sales volume of 10,000 units means that as long as 1/550 new car buyers are equipped with such devices, together with the olive branches that Chery and other OEMs have thrown up, the market prospects for automotive electronics are boundless. Domestic automotive electronics industry is facing difficulties However, the core technologies of China's automotive electronics industry are lagging. The single product and low application level are problems that have to be faced. Professor Yuan Dahong, an automotive electronics expert at Tsinghua University, said that at present there are more than 1,000 companies involved in automotive electronics in China, but most of them are engaged in the production of low value-added products, such as car audio, car phones, and other low threshold areas. In areas where the profit margins such as chassis electronic control systems, power transmission systems, and body electronic systems are relatively large, foreign manufacturers hold absolute market shares. According to statistics, more than 70% of the domestic automotive electronics market is controlled by foreign companies. Even if the number of joint-venture automotive electronics companies is counted, the domestic companies' share in the automotive electronics field is over 30%. Shenzhen Hongsheng General Manager and senior engineer Yang Hong told reporters that the development of automotive electronics is difficult and the development cycle Long, a large number of tests are required, and more funds are invested in the early stages of development. In particular, the current market is dominated by powerful foreign multinational automotive electronics companies, and the domestic electronics industry knows little about automotive electronic control systems. Coupled with the acquired "nutrition" deficiency, these will affect the domestic automotive electronics industrialization process. Foshan Tanghan Precision Metal Products Co., Ltd. , https://www.utetrayandcanopy.com
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