The industry leader with the most sensitive antennae can always feel the arrival of the market tide. This statement is non-negligible. After the gold development period of previous years, the internal combustion engine industry has gradually entered a period of cooling-off, the product structure transformation problem is to be solved, external market demand fluctuates frequently, users choose products tend to be rational, most companies are struggling to deal with, retain users There are very few people who can "walk the waves."

Industry leader - FAW Wuxi Diesel keen perception and seize new opportunities for development, followed by changes in the market, to professional attitude of deep plowing market segments with innovative services continue to practice "soft and hard power", fully meet user The value of expropriation, to create a "strong brand", into a new era of "double strength to build a strong brand".

FAW Wuxi Diesel Engine

Not long ago, the reporter did a market research. The Xichai Kangwei brand engine known as “fuel saving control” has attracted much attention. The characteristics of Conway 4DW, 4DX four series products are “economical, practical, reliable, and durable”. Ode to praise, it can be called a small power model. When products in the same industry are not connected, Conway 4DX State 4 displays the unique charm of “low energy consumption, high power, and excellent service”, and “electronically controlled high pressure common rail technology advantages” and “precision core service protection” help Conway. Power to seize the high ground in the market to do more with less, cultivate a large number of loyal users, in the market emit unlimited positive energy, easily in the domestic emissions market has stirred a green whirlwind as the main whirlwind fashion whirlwind.

Avenue to Jian but only to Jing

In the ancient world of Bogu, all sons and daughters of the philosophers are admiring a “ultimate truth”—the avenue is simple, and the Chinese character is also used by contemporary enterprises. The manager of FAW Xichai Qian Hengrong has his own understanding: “The road to Jane is to understand the users, precisely grasp the needs of the fundamental, thus integrating innovation, waving the 'Ockham razor', and efficiently optimize the products, but only to create Products that meet the needs of users. "

In Xichai, market research has never been “on paper,” and market personnel have infiltrated the terminal markets from time to time to understand market trends. At the same time, many users have become friends who share their confidence in sharing their experience and feedback to the factory. . "Product innovation is based on the needs of users, and users choose the engine to pay the most attention to the 'fuel consumption situation'. "The relevant staff of the FAW Xichai Marketing Department told reporters.

Focusing on the fundamental needs and knowing what needs to be done, Xichai has successfully integrated the environmental elements such as reduced energy consumption into the engine technology innovation, accelerated the research and development of new energy-saving technologies, and promoted the industrialization of diesel engines. The status quo of weak manufacturing bases, spare no effort to fit user needs, so that users do not have to worry about how to reduce the use of cost, broaden the face of energy-saving engine users, let everyone fully enjoy the surprise brought about by innovative technology.

In differentiated competition, specialization is the basis for differentiation. Xichai regards “only but specialization and finesse” as the way of survival and development, and creates a dynamic boutique with a professional attitude. It is understood that the 4C DX4 SCR series engine of Xichai Kangwei relied on and took advantage of the production and research technologies, production equipment, and quality control of the two major brands of Aowei and Hengwei, and the power was strong and needless to say. Unparalleled excellence. On the one hand, Conway 4DX's SCR series of four countries have adopted the nationally recognized SCR technology of the country in a mature application, skipping the catalytic oxidation process, and can adapt to a variety of different qualities of diesel fuel, confirming the statement that “there is no need for oil”.

On the other hand, the acquisition cost of the Xichai Conway series engines is relatively low, the fuel consumption during use can be reduced by 4.3%, the cost of end-users can be reduced in layers, and the era of “oil tigers” can easily end; in addition it has water heating and electric heating. The Liao Su pipeline and urea tank heating function adapt to cold area operation, making the power system more reliable.

Technological innovation is more than just that, products keep pace with the times and have close cooperation. Recently, there has been a hot topic in the field of light power. Dongfeng, Xichai and Dongfeng Engineering Co., Ltd. have cooperated with each other through the "emission standards upgrade". They have strongly promoted the Dongfeng engineering vehicle 3800 wheelbase dangerous goods equipped with the Conway 4DX23-120E5 engine. The delivery vehicle, this engine is fully in line with the national five emission standards, the use of top-notch SCR exhaust gas treatment technology, electronically controlled high pressure common rail and NOx5.6 system, excellent performance, the two sides through the advantages of superposition way to further expand the emerging crisis car market. Following the hot sales of Conway State IV debut, the Conway Five Engine was also considered to be one of the highest users of the light power market.

Rooted in the market escort across the entire network

After fierce competition, Xixi Kangwei Guosi and Guowu Engine successfully took root in the market and gained users' approval. In addition to the determination and courage of FAW Xichai to maintain its technical products from top to bottom, we are proud of our independent innovation technology. In addition to the perfect design, the frontline staff of the brand marketing will also incorporate family-friendly care and thoughtful services into them, continue to improve the domestic market network system, weave an intensive service network throughout the country, and extend the service reach overseas.

The intensive service network brings convenience to users, and they can choose the nearest store to enjoy services. The advantages of the network are unmatched. Conway products share this advantage. Over time, the use of "Xichai machine, worry and effort," is deeply rooted in the user's mind. Behind each Xichai Kangwei engine, there is a supporting tracking service that strives for excellence. Over the years, the degree of focus on product quality and service has never been reduced, and it has always been as specific as ever, and related accessories are also "not to be." According to reports, the accessories center library, franchise stores, and special distribution departments of Xichai Kangwei products have been spread all over the country. With the growing social possession of Conway engines, the amount of accessories will increase accordingly, and the smooth supply channel of accessories will satisfy the users. The need for accessories.

"Xichai has set up 1,918 service stations and 928 service stations in the country. There are 25 accessories centers, 78 franchised stores, and 37 special distribution departments throughout the country." FAW Xichai was held recently. " The website of the Wuzhen Ao Chi model was held at the promotion seminar. Wang Yewang, head of FAW Xichai Hebei District, briefly introduced the coverage of the core service network and outlined a map of Xichai's panoramic service network.

After nearly ten years of continuous operation with the market, Xichai has a sophisticated service network that has gradually improved, effectively supporting and guaranteeing the normal operation of tens of thousands of China National IV engines and developing a broader aftermarket.

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