The BMW Group will celebrate its 100th birthday on March 7. In this 100-year period, there are moments when the values ​​are remembered and proud, and there are many other major events that determine the direction of the company's progress. Today, we will revisit the highlights of the BMW Group for 100 years.

1. BMW is established

The pioneers of Karl Rapp and Gustav Otto officially opened up the glorious development of BMW. In 1916, Gustav Otto and Bayerische Flugzeug-Werke AG (BFW) merged at the request of the government. In 1917, Rapp Motorenwerke changed its name to Bayerische Motoren Werke GmbH (BMW), which was later converted to AG in 1918. In 1922, BMW subsequently merged the engine manufacturing business including the company's own and brand name into BFW. BFW was founded on March 7, 1916, and this became the official founding day of BMW and it went down in history.

2. The change of BMW logo

Since 1917, all of the company's products have been equipped with BMW logos based on the Bavarian logo, which continues the logo's blue and white color scheme. In the late 1920s, the symbol of the rotary propeller symbol first appeared in advertisements, and has since evolved several times since then. From 1917 to today, the BMW logo has undergone six changes. Today, this blue sky and white cloud propeller logo is one of the world’s most widely known, most emotional, and powerful symbols.

　

3, BMW's first motorcycle

In 1923, BMW's first motorcycle R 32 was launched. Before that, the company's main business was supplying engines instead of building models. The original model of the motorcycle used horizontally opposed engines with longitudinal cylinders and axle drives. This basic design concept is still applied to BMW motorcycles.

　

4, company relocation and new start

After the end of the First World War, the production of aero engines in Germany was forbidden, forcing BMW to switch to brakes and inboard engines for railways. After the company was sold to Knorr Bremse AG in 1920, the financier Camillo Castiglioni acquired the engine manufacturing business as well as all employees, production facilities, company names and blue White logo, and afterwards completed the merger with BFW. In the same year, the company relocated to BFW's factory near Oberwiesenfeld's military airport in the outskirts of Munich, which is still home to the BMW Group headquarters and major factories.

5, BMW 501, Forever "Baroque Angel"

BMW's first model launched after the war was the 501. This is a large sedan that can accommodate six occupants. The enhanced version of the six-cylinder engine used is an improvement from the 326 engine. Because of its streamlined overall design that reminds people of sculptures that were common in German and Austrian churches in the Baroque era, the 501 is also known as the “Baroque Angel”.

6. BMW ISETTA

No other car could herald the revival of the post-war German economy. BMW obtained the license for the production of this 2.19-millimeter front-driver sedan from the Italian ISO. In 1955, BMW's Isetta was formally launched. In the 1950s, it sold 160,000 Isettas and became the most popular BMW at the time. With its classic appearance and its indelible role in the history of BMW, Isetta has become BMW's timeless classic.

7,1500 brings a decisive breakthrough to BMW

BMW displayed 1500 models at the Frankfurt Motor Show held in 1961, filling the gap in the market segment. Its appearance marks the re-emergence of BMW as a successful modern car manufacturer. Once this compact and dynamic four-door mid-size sedan was launched, it immediately became the darling of the market and it was in short supply.

8. BMW Headquarters and Museum

In 1970, BMW began building its headquarters office building. Located in the north of Munich, the building has a unique exterior and is known as the “Four-cylinder Building” and is one of Munich’s landmark buildings. The BMW Museum is located adjacent to the BMW headquarters building and is a unique giant bowl. It is still unique today. The BMW Museum officially opened on May 18, 1973.

9. The Birth of BMW M

In 1972, the event that was as great as human detection of Mars was created by BMW Motorsport GmbH and specialised in the development of special BMW sports models. Since then, the "M" jet development has begun. In fact, BMW has been involved in motor sports for almost 90 years. From the 1929 Alpine Rally Championship, BMW started the legend of speed and driving passion; while “M” represents the purest performance, the pure track lineage created countless unrepeatable legends.

10. Inline six-cylinder engine

Since 1917, engineer Marx Fritz developed the first BMW inline six-cylinder aero engine, the BMW IIIa, which has been used for more than a century. From the aero engine to the automobile engine, from the carburetor to the direct injection in the cylinder. Technology, from naturally aspirating to fully implementing turbocharging, the ever-evolving BMW engine has become a frequent guest on the International Engine Awards list. Today, it is BMW's commitment to the in-line six-cylinder engine camp.

11. Rolls-Royce joins the BMW Group family

In July 1998, BMW completed a very important acquisition in the history of the car. After arduous negotiations, BMW bought the Rolls-Royce car brand and naming rights from Rolls-Royce plc. Since then, Rolls-Royce has been held by Volkswagen. At the end of 2002, BMW fully acquired Rolls-Royce Motor Cars and all its rights and interests. Subsequently, Rolls-Royce built a new manufacturing plant and headquarters building in the town of Goodwood in southern England. This is the sixth factory opened by Rolls-Royce since its establishment in 1904. The Goodwood plant was put into use in early 2003 and began production of the newly developed Rolls-Royce.

12. Birth of BMW X5

On January 10, 1999, a new type of car made its debut at the Detroit Auto Show. The BMW X5 combines BMW's proud dynamic performance and leisure needs in a unique and unprecedented way. At the same time, it also has the outstanding driving performance of a 4WD, creating a new market segment - SAV (Sports Activity). Vehicle).

13, MINI innovation

In 997, the new MINI debuted in the form of a concept car and was subsequently released by the BMW Group in 2001. It was the first high-end product in the small car segment. The car uses a modern design that incorporates sports and personal qualities to interpret the lifestyle of a whole generation. The MINI Hatch is the first product released by the MINI brand in the year of 001. Many of its derivative models have also been listed afterwards.

14. New Concepts of BMW i and DriveNow

In 2013, the BMW i brand was created. It includes the i3 and i8 models. BMW i redefines the way of traveling in the city with the eco-friendly, pollution-free and pure electric mode, and also marks the BMW Group entering a new era of electric vehicles. Not only that, the only mass-produced carbon fiber body in the world has completely rewritten the history of metal to create a body.

In addition to stunning models, BMW also teamed up with Sixt Car Rental to launch the DriveNow car sharing program. It is a modern mobile travel concept that was first applied to Munich, Germany, and quickly expanded to Berlin, Hamburg and the United States, San Francisco and other cities. This innovative service is also provided by BMW's new sub-brand BMW i.

15. 2016 BMW Group Centennial Celebration

In 2016, the BMW Group and the BMW brand celebrated their 100th birthday, which is of great significance. Throughout the past century , the BMW Group and BMW people have always stood firmly for the future and continuously promoted innovation and progress of the times. The BMW Group's "Next 100 Years" logo, which was recently released, consists of four triangles that form an arrow pattern pointing to the right, symbolizing BMW's unceasingly moving attitude. These four triangles represent the four aspects of BMW Group's corporate image: trust, success, responsibility and forward thinking; at the same time, they also represent the rich personality of the four brands of the Group and the diversity of BMW Group employees. In the next 100 years, the BMW Group will continue to look to the future and express its vision for future personal mobility.

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