Before the opening of the Guangzhou Auto Show Reporter Day, Volvo China’s CEO Corus, after a full-year report summaries, broke away from the lecture in a pre-show press conference, and opened his mouth to the half-yearly Geely acquisition of Volvo. Accumulate the feeling of half a year.

"We share a common goal and vision with potential partners in China."

After Carlisle summed up the performance of Volvo Cars in China, Feng Feng said that I would now like to talk about the acquisition of Volvo by potential Chinese acquirers. This issue is not clearly answered by us at this level, but reporters all want to know , I can only point out our attitude in this respect. The details must be asked about potential Chinese acquirers or Ford cars. I would like to talk about my feelings. After half of it, everyone will find it difficult to enjoy.

We all saw that Volvo Cars made rapid progress in the Chinese market this year. In the first 10 months of this year, production and sales volume increased by an average of 57%, far exceeding the average increase of 18.3% last year. I think for the Chinese potential acquirer, for the Chinese market They will share our common pursuit and vision.

The reason why Volvo has attracted a great deal of interest is precisely because it has such a huge market growth potential. If the acquisition is done by a European company, they will focus more on Volvo's planning of a revival framework based on European brands and European traditional markets. If the acquirer is a Chinese company, Chinese buyers will have a more consistent market focus with us. This is what we are doing now: to increase and expand Volvo’s production, sales and market share in China, and take it as Volvo’s overall revitalization plan is an important fulcrum.

So I would say that Volvo’s enthusiasm for such a strong acquisition is a good thing, and we welcome it as long as it is able to increase Volvo’s market share and speed of development.

"I don't think any buyer will mix Volvo and the original brand."

Having said this, Dr. Crux has unwittingly called potential buyers directly Geely. He went on to say that no matter who buys the Volvo brand, it will not mix it with its own existing brand, otherwise the acquisition will lose its significance. Geely is a company with rich experience in China. As a new brand owner, they may care more about the inheritance of brand value than ours, as well as the market segmentation of existing brands. - Obviously, there is no lack of euphemism for Mr. Corus to make a word to the Chinese potential acquirer and place hopes on maintaining the dignity of the brand.

During the impromptu speech by Dr. Coolus, the audience was silent because reporters familiar with the official social language of the automobile public relations industry did not expect such a straightforward impromptu speech.

Currus then told reporters that this year is the most significant and most dynamic year for Volvo brand. On the one hand, we cannot control our vested fate. On the other hand, we are fully and effectively grasping our technological destiny and market destiny. In the coming few years, we will realize that all Volvo car occupants will not be exposed to any danger.

Our active powerful braking technology has been developed. When someone suddenly crosses the road, the vehicle will brake. Our vision for the goal is that no one will suffer casualties as a result of driving a new Volvo car in 2020. From the brake assist system to the urban safety system to the collision system with full automatic braking has been developed. In 2012, Volvo will launch a plug-in hybrid vehicle, which will be charged with a household power supply and can travel for 1,200 kilometers.

Volvo's sales performance in China is also growing in an extremely volatile public opinion environment because we believe that no matter what happens, we must work hard and work till the end.

Volvo China Marketing Director Sun Hao asked the reporter at the audience: “What do you think of him? We have been talking about it for half a year and we should take the initiative to say what we feel. Instead of being forced to ask, it is better for us to speak on our own initiative.”

Dr. Coolus stepped down in the applause of the reporters. I think that if there are representatives from Geely under the table, perhaps the most direct and natural response is to give the speaker a brotherly hug. In the history of car interviews that I had been practicing for 10 years, this kind of disengagement speech was first heard. I think this voice will become a strong voice that reflects the dignity, self-confidence, and pragmatic work of the automotive industry in 2009 and will remain in the history of China's automobile development.