The A-share market continued to slump and the performance of the construction machinery industry declined collectively, which became a haze that investors could not squander. Zhan Chunxin, Chairman of Zoomlion, announced at the 2013 Annual General Meeting of Shareholders that since July, the company’s annual salary has been halved with shareholders and the difficulties have been overcome with the shareholders. Zoomlion will also fully accelerate its strategic transformation and rebuild an upgraded version of the equipment manufacturing leader with the spirit of breaking the boat. It is reported that Zoomlion’s executives are the first in the equipment manufacturing industry to open the reverse incentive.
"Economic Information Daily" reporter compared the 7 listed companies in the construction machinery industry, the executive compensation from 2011 to 2013 found that the average salary of Zoomlion executives was 1,140,900 yuan to 1,157,400 yuan, ranking among the top three leading enterprises, higher than the industry. The average level; however, from the perspective of executive compensation as a percentage of operating income and net profit, Zoomlion is below the industry average. After the executives cut their salary by 50%, they were equal to the industry average.
Zhan Chunxin said that from the perspective of industrial layout, Zoomlion has realized that it is difficult to ensure continuous lead in a more complex macro environment by relying on a single engineering machinery sector. Five major sectors, such as layout engineering machinery, environmental industry, agricultural machinery, heavy trucks and finance, have become a key step in the upgrading of Zoomlion.
Under the influence of factors such as the slowdown of the industry's economic growth rate and the decline in the growth rate of fixed assets investment, Zoomlion took the lead in transformation and upgrading, achieving operating income and profits in the industry. Top of the list.
According to the data, in terms of market share, Zhonglian Heavy Industry's traditional long-arm pump trucks, mixer trucks, on-board pumps and mixing stations in the field of concrete machinery rank first in the industry, and tower cranes in the field of lifting machinery. The domestic market share ranks first in the industry. In the environmental sector of the new sector, the domestic market share of sweeping cars and sweepers has ranked first in the industry.
It is understood that the team of Zoomlion's senior management team has been almost "decentralized" to the front line for market supervision, with the aim of controlling the market rhythm, hardening internal strength and stabilizing the quality of operation. Zoomlion’s first-quarter earnings report in 2014 showed that gross profit margin was the highest among listed companies in the industry, and the debt ratio was the lowest among listed companies in the industry.
The data shows that in 2013, the environmental industry accounted for 8.5% of the company's total revenue. By the first quarter of 2014, the proportion has exceeded 10%, and the growth rate has exceeded 20%. The sales revenue is expected to reach 10 billion in two to three years. .
According to Zhan Chunxin, agricultural machinery will be independent research and development and mergers and acquisitions. It is located in the agricultural machinery research and development center in Illinois, USA. It is adjacent to the world's top three agricultural machinery companies such as John Deere, with a total area of ​​more than 30,000 square meters. Local engineers and domestic engineers are collaborating to innovate. High-powered tractors and corn harvesters have already been used. Entering the trial phase, potential M&A targets are also accelerating screening negotiations. Heavy trucks and the financial sector will also have new breakthroughs in the near future.
For this "cross-border" transformation, Zhan Chunxin has his own understanding: "We are transforming around the technology chain." Zhan Chunxin also said that it is unavoidable that not only engineering machinery, but also the other four major industries are equally strong. How to make the planned industrial map become a real industrial territory, Zoomlion's climbing is far from over, and even endless.

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