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In 2005, when the price of sedan market “slippedâ€, the price of some light trucks once rose, which caused the sales of many brands to decline compared to last year. However, the reporter learned from the JAC Light Truck National Dealer Conference held in Changsha recently that the volume of sales of JAC light trucks this year is expected to exceed 100,000 vehicles, an increase of about 20% from the previous year.
According to the latest statistics from the China Light Vehicle Joint Analysis Association, in the first 10 months of this year, the light truck market sold a total of 93,800 vehicles in Futian, Jianghuai Motor Co., Ltd. sold 82,459 vehicles and Dongfeng Motor Co., Ltd. sold 53,546 vehicles. These three companies accounted for the vast majority of domestic light commercial vehicle markets.
Share. This year, the overall domestic light truck market is sluggish, and the growth rate is the lowest in recent years. The major domestic manufacturers have not performed well in this year's market performance. Although Fukuda is still the sales champion, it has dropped by 24.03 percentage points over the same period of last year, while Jianghuai has increased by 22.42 percentage points, and the distance between the two teams has further narrowed.
From January to November, the actual sales of JAC light trucks have reached 89,998 vehicles, an increase of 20.70% over the same period of last year. JAC light truck sales this year is expected to exceed 100,000 vehicles. Among them, the sales from January to November in the central market, including Hunan, have reached 24,000, accounting for 1/4 of its total sales. This is one of the reasons why the Jianghuai Light Truck Co., Ltd. will choose the national distributor meeting in Changsha.
Sales growth of JAC light trucks is actually achieved on the basis that it is always 5%-10% higher than similar products. Comparing with the steady sales of the domestic light truck market, the good momentum of the JAC light truck has become the focus of attention in the industry. Experts attending the meeting said that after accumulating many years of product quality advantages, the JAC light trucks gradually showed their brand effect as the reason for JAC's hot sales. At the same time, Jianghuai Automobile further established a value-based marketing system this year, built a service brand, and relied on customer interests as the main reason for promoting the sales of Jianghuai.
JAC has always emphasized the core business philosophy of “value marketing†and formed a complete set of “value marketing†system, which includes the “9+5 modelâ€. JAC's “9+5 model†mainly involves two levels of technical assurance and product design, covering the nine technological highlights of JAC. These technologies include 6,000 tons of stamping, one-time molding technology for frame longitudinal beams, and fully automated robot welding production lines.
People in the industry believe that Jianghuai Automobile can firmly occupy the second position in the industry and continue to narrow the distance with Futian. Its successful use of the 9+5 model in the value marketing system has contributed. (Reporter Gong Ping)
The national commercial vehicle market has achieved the highest growth rate of the JAC light trucks