On November 16, 2009, the Shanghai-Shell Lubrication Technology Forum was first held in China. The world's top scientists, senior managers and OEM representatives from Shell Group's lubricants business gathered in Shanghai to discuss how to promote the development of lubricant technology and strengthen Shell's deep cooperation with China's automotive industry partners.

This forum focused on Shell's technical strength in the field of lubricants and leading product innovation. These technologies and products focus on helping the automotive and transportation industry meet the energy and environmental challenges they face, and meet the higher demands of the automotive and transportation industry for high-end lubrication technologies.

The main topics of the Shell Lubrication Technology Forum are “Lubricant Technology for Passenger Vehicles”, “Trends and Developments in Transmission Oils”, “Commercial Automotive Engine Oils”, and “Lubricant Science and Friction Studies”.

Andrew Fulz, Vice President of Global Business Technology at Shell Lubricants, said: “Shell is the world leader in branded lubricants sales, with lubricant sales surpassing all competitors. In the past decade, Asia’s car ownership has grown. 94%, of which the Chinese market contributed most of the growth, while the demand for high-quality lubricants that can prolong vehicle life, reduce maintenance costs, and reduce the impact on the environment has also become prominent. In the context of the financial crisis, Shell's annual budget for technology research and development still increased by 20% year-on-year.

Shen Jian, General Manager of Shell Lubricants in Mainland China and Hong Kong, said: “Shell manufactures and sells more than 3,000 lubricants, including Shell Helix, Rimula Shell, Shell Advance, Shell Tellus (Tellus), Omala (Ompress), and a unified lubricant brand in China cover multiple lubricants segments and consumers, improving fuel economy, maintaining engine cleanliness, reducing engine wear and extending We are proud of the outstanding performance of Shell lubricants in terms of service life and performance, and for this reason, Shell has always focused on four technology platforms: fuel economy, reduced maintenance costs, extended equipment life cycle, and engine cleaning performance. The commitment to environmentally sustainable development is committed to providing innovative, customer-oriented lubrication technology solutions."

The Shell Lubrication Technology Forum also conveyed a series of innovative ideas aimed at improving vehicle performance parameters such as fuel economy. For example, studies have shown that under simulated conditions, 10% of the fuel consumed by trucks is used to overcome mechanical friction. This principle also applies to other mechanical devices. Therefore, the performance of lubricants to reduce friction is extremely important for improving fuel economy. The use of Shell Lubricants in conjunction with gearboxes and shaft lubricants, which also have fuel economy, can help increase fuel economy by up to 5%, which is equivalent to a reduction of at least 6 tons of CO2 emissions per truck per year!

Currently, Shell Lubricants has four technical R&D centers around the world, located in Germany, the United Kingdom, the United States, and Japan. All Shell lubricants have undergone a series of rigorous tests by Shell scientists. Test results show that Shell products can significantly reduce engine friction, protect the engine and piston while preventing sludge accumulation, and its protection effect is twice that of other market leading competitive brands. For example, in order to develop the formula for Advance Motorcycle Shell Lubricant Advance, the Shell R&D team teamed up with the KTM and Ducati team to discover the ideal balance between base oils and additives. After many rounds of rigorous tests, the finished product formula was finally developed. The products thus introduced can reduce friction and keep the engine clean, reaching international ASO, API and ISO standards.

Shen Jian, general manager of Shell Lubricants in Mainland China and Hong Kong, said: “Research shows that demand for lubricants in the Chinese market will continue to grow at an annual rate of 3.5%. This round of growth will continue into 2013. The Asia Pacific region has already replaced North America has become the world's largest lubricant consumer market, and the market size of China's lubricants is also expected to surpass that of the United States by 2020. This is why the Shell Lubrication Technology Forum was held in Shanghai and brought together our scientists and customers."