Faced with the huge development potential of the auto finance market, commercial banks are making efforts in this field. In the future, the grouping of dealers in China's automobile circulation will become a long-term trend, and the demand for financial services by dealer groups will be diversified. Banks and auto finance companies will join in the competition. New development opportunities. In this context, commercial banks should provide integrated financial services of “commercial bank investment banks” to improve financing efficiency and synergy.
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With the gradual maturity of the auto finance market, various commercial banks are making efforts in this field to grab the big cake of auto finance. Recently, CITIC Bank and Deloitte China jointly released the White Paper on Financial Services of Chinese Automobile Dealers Group (hereinafter referred to as the “White Paper”), which believes that the demand for financial services by dealer groups will be diversified, banking and auto finance. Various financial institutions such as the company will usher in new development opportunities in the competition and cooperation. Commercial banks should provide integrated financial services of “commercial bank investment banks”.
At the launching ceremony of the distributor grouping, the head of the corporate banking department of CITIC Bank and the head of Deloitte China's excellent car dealer service team conducted a comprehensive analysis of the development prospects of China's automobile industry and the development trend of the automobile circulation industry. And interpretation.
It is understood that in 1985, 77% of the profits of China's auto dealers came from new car sales. By 1991, the proportion of new car sales in profits fell from 77% to 25%, and the rate of change was very large. In the face of increasing sales pressure, how to maintain a stable and growing profit level is the focus of dealers. More and more auto companies are turning to the development of the post-sales auto service market as a major growth point for profits. .
Pang Qinghua, chairman of the huge automobile trade group Co., Ltd. once said that from the dealer's innovative service brand to the dealer's independent innovation and value-added services, the dealers have gradually developed and expanded, and after-sales service has become a vital link in the automobile sales value chain. For car dealers, the essence of the automotive aftermarket is to achieve value-added services. Dealers no longer rely on the rebates of car manufacturers to make profits, but rely on their own value-added services to maximize profits.
In addition, according to the "White Paper" forecast, the grouping of dealers in the field of automobile circulation in China will become a long-term trend.
Commercial banks rush to buy auto finance cakes Although auto finance has only developed in China for more than ten years, its development has become more mature as one of the industries with close integration of industry and finance. There are 18 auto financing companies in China that include different forms of equity such as Sino-foreign joint ventures and wholly foreign-owned enterprises.
Industry insiders expect that as the world's largest auto market, China's auto finance will have a brighter future. At present, the penetration rate of auto finance in China's market is about 16%, while the mature market coverage of developed countries such as Germany and the United States has reached 70% to 80%. Compared with China, there is still a big gap and development potential.
According to a research report, only about 30% of the profits are generated in the automobile production process, while the circulation and after-sales service links can bring about 70% of the profits. Auto finance service is the most valuable and dynamic in the automobile industry value chain, and it is also the most promising part in China. Its development has a huge impetus to the automobile industry and automobile consumption.
It is precisely because of the huge development potential of auto finance. In addition to auto finance companies, commercial banks have also exerted this market. Up to now, many banks such as China CITIC Bank, China Everbright Bank, Bank of Communications, and Guangfa Bank have set up automobile finance centers. The service models are mostly through the establishment of commercial partnerships with dealers and auto manufacturers, with dealers as the main distribution channel. Sub-centers have been set up in various places to actively develop auto consumer credit-related businesses and provide auto loans for individuals and businesses.
For so many commercial banks to join this field one after another, industry insiders analyzed that this is benefiting from favorable conditions such as policy support, accelerated urbanization and increase of middle-income people. Commercial banks are still optimistic about the low-speed advancement of the automotive market. Structural opportunities.
In addition to providing consumer credit to consumers, commercial banks have also increased their credit to the auto sales industry. For example, CITIC Bank has established stable cooperative relations with nearly 70 auto brand manufacturers and more than 5,000 auto dealers. In the past two years, the credit scale of the auto sales industry has exceeded 400 billion yuan.
Banks should improve financing efficiency and synergy Although commercial banks continue to increase the development of auto finance business, the reporter learned in the interview that the current large car dealers group and small and medium car dealers group still have widespread shortage of funds and financing difficulties.
"First of all, the social credit system is not perfect, the loan collateral procedures and guarantee system are not perfect, and some banks do not recognize it. Secondly, the financing channels are single, the approval procedures for personal loans of state-owned financial institutions are complicated, the scope of personal credit collateral is narrow, and the efficiency is slow. Finally, auto finance is subject to policy factors, and there are too few flexible and regulated private financing institutions.” Zhang Xinting, executive general manager of Jiangxi Ouya Auto Group Management Co., Ltd. said.
Another insider of the auto finance industry said that banks can't meet the financial needs of car dealers in both sales and consumption, which leads dealers to cooperate with many different banks according to different financial needs. Banks cannot integrate internally. Can not produce synergies. "We call on the state to guide financial institutions to integrate the automobile industry chain within the bank and between different banks as soon as possible to improve financing efficiency and synergy." Zhang Xinting said.
In this regard, the "White Paper" believes that commercial banks should strengthen the platform support role of financial institutions, establish mutually beneficial relations with manufacturers, dealer groups and consumers, and build on the "builder-distributor-consumer" ecosystem. The comprehensive financial services of “Commercial Bank Investment Bank” will expand the space for cooperation.

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