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"Now the market is cold and the sales of the State III heavy trucks are not ideal." The people of a heavy truck company did not conceal their helplessness to the market, but he also said that it is now a critical period for each company to compete for "internal strength."
What he referred to as "internal strength" refers to the service of the State III heavy truck.
Whether the truck company can meet the service requirements of the National III heavy truck will determine the sales volume of the product. Then, what progress has been made in the construction of the State III service outlets of all heavy truck companies?
Priority area priority
"In our service system, at least one third of the service stations are fully capable of serving the State III products." Feng Cheng, Valin's technical service minister, told the "Commercial Automotive News" reporter.
It seems that there are not many 1/3 service outlets in the entire service system, but this is 1/3 of the service outlets that Hualing has prioritized to ensure superior sales.
In terms of the layout of the State III service outlets, the heavy truck companies invariably chose to give priority to the priority areas and then radiate the surrounding areas.
The first batch of 200 Liberation State III service stations was selected by the FAW Jiefang Freeway and the National Highway, and the average service radius was controlled at about 100 kilometers. At the same time, based on this, through the training of personnel, equipment distribution, etc., all service outlets are equipped with State III service capabilities.
According to Li Yuan, the Futian Auman Service Management Department, the number of service stations in Auman is now nearly 1,000, and the number of service stations that can meet the service requirements of the State III has reached more than 500.
“At present, we have completed the upgrading of the State III service network in key sales regions. With the continuous increase in the sales of State III heavy trucks, the construction of service outlets will gradually improve.†Wang Wei, Beiben Heavy Duty Truck Technical Service Department, told reporters that Beiqi Heavy At present, 50 km of service radius has been realized in economically developed areas.
Most of the heavy truck companies have borrowed the service network of engine manufacturers more or less when they construct the State III service system. Liu Keqiang, marketing manager of Shaanxi Automobile Sales Company, told reporters that in the process of upgrading its own service station, Shaanxi Automobile used the service network of supporting companies such as Weichai and Fast.
Skills training has been conducted many times
In addition to widespread deployment, heavy truck companies attach great importance to the skills training of maintenance personnel. “Since two weeks ago, we started the centralized training for the China III service, and this training is more targeted, mainly to improve the service capability of the CURSOR9 engine.†SAIC Iveco Hongyan Commercial Vehicles Co., Ltd. After-sales service director Chen Cheng said.
Minister Li told reporters that Futian Auman began preparations in the previous year and cooperated with Beijing Jingbei Vocational and Technical College to set up a training base. He has already trained batches of service personnel at various service outlets in batches. “There is a more learning atmosphere on campus and this will help maintenance personnel upgrade their skills.â€
In respect of the services of State III, Dongfeng Commercial Vehicles planned for the year 2005. In 2006, it began to train service stations and distributors in batches, and it has completed many rounds of training so far. It is reported that in 2006, Dongfeng Commercial Vehicles began to conduct practical training on service stations. So far, 500 service stations have completed the first round of practical training, 300 have completed multiple rounds of operation training. "Next year, all service stations need to complete multiple rounds of practical operation training." Relevant person in charge of Dongfeng Commercial Vehicle Co., Ltd. said .
Feng Cheng told reporters that since Hualing is promoting the installation of State III heavy trucks equipped with EGR engines, during the promotion of the products, Hualing and related personnel of Hangfa conducted service training together.
Dongfeng Liu, CV marketing manager of Dongfeng Liuzhou Automobile Co., Ltd., said that due to the little difference between the maintenance of the EGR engine and the engine of the former State II, the requirements for maintenance skills are not very high: “However, it is not difficult to maintain the engine using the high-pressure common-rail technology route. This requires us to effectively train."
At the same time, heavy-duty truck companies have also held service-competing contests for many times and used the form of skill contests to strengthen the service capabilities of service stations around the country. “Through the service competition, we can see that many technicians and service stations in the western region have participated in the competition, which proves that Dongfeng Commercial Vehicle has this service capability in the vast western region.†Huang Gang, deputy general manager and party secretary of Dongfeng Commercial Vehicle Company, said.
“In addition to the skills training, we will further strengthen the service quality management work and eliminate the failure to implement the Shaanqi service concept.†Liu Keqiang pointed out.
Although the company has done a lot of work in the country III service and achieved certain results, if the service station cannot implement the company's service philosophy, the investment of the enterprise cannot be implemented at the user level.
Spare parts supply to the society
A few days ago, Beiqi Foton launched and created Auman's "Jet's spare parts" service brand on the basis of an "all-worry-free" after-sales service system, and used social sales channels to provide customers with "quality and quality" for the majority of the end-of-life guarantee customers. "Reliable, convenient and quick" accessory service.
This practice of Futian Auman indicates that heavy truck companies may have new ideas in the supply and management of China III parts.
"It is realized in many companies are developing the parts dealers in the society, using their channels and networks to expand sales and enhance the reputation of corporate services." A heavy truck company told reporters: "Of course, companies in the selection of accessories dealers There will be a lot of assessment projects, and we will not blindly give up quality for quantity."
Most of the heavy truck companies now have the following levels of accessories and spare parts management: central library, offices, 4S stores, qualified service stations, and accessories dealers authorized by the company.
In order to provide more convenient and quick parts supply, all heavy truck companies are working hard to improve the parts supply system. At the beginning of this year, Valin has put forward a policy of vigorously supporting distributors' spare parts and participating in the service during the warranty period. It also recruits qualified parts dealers throughout the country. Chen Cheng believes that the 12 central banks established by SAIC Iveco Hongyan throughout the country, together with the increasingly perfect logistics distribution system, can meet the demand for parts supply.
Heavy-duty truck companies work hard in the off-season