Hankook Tire announced that its new brand, Laufenn, is scheduled to be launched in China in January 2015. It will launch three products featuring high-quality handling performance - SFITas01, GFITas01 and XFITHP.

According to reports, as a brand new global tire brand of Hankook Tire, Lu Oufeng is characterized by “confidence”, “simple”, “open” and “elegance”, aiming to provide a younger generation of consumers with more economical. More selective high quality products to meet the tire requirements of the vehicle in different driving environments.

Hankook Tire said that the launch of Lu Oufeng demonstrates Hankook's determination to meet the diverse needs of consumers. In terms of brand positioning, Lu Oufeng and Hankook can effectively supplement; in the sales channel, the two are independent and have extensive and independent development space.

Han Tae Tire China Regional Headquarters Li Xiuyi said: "Hantai Tire has always attached great importance to the development of the Chinese market, and hopes to provide more abundant product choices for Chinese users through the introduction of Lu Meifeng. We fully consider China's road conditions, the actual needs of consumers, and hope that in the future will be more and more favored by young Chinese consumers."

It is understood that Lu Oufeng will be available in three domestic products ranging in size from 13 inches to 19 inches, which is widely used in all types of vehicles.

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