Chinanews.com April 20th In March 2014, Dongfeng Motor Group Co., Ltd. (hereinafter referred to as Dongfeng Group) and PSA Peugeot Citroen Group signed the "General Agreement on Capital Increase and Shareholding". Dongfeng Group and the French government and the Peugeot family joined the Peugeot The Citroé¾™n Group's largest shareholder; at the same time, the two sides also signed the "Global Strategic Alliance Cooperation Agreement" to deepen global cooperation in the industrial and commercial fields.
In the past year, Dongfeng Group and Peugeot Citroen Group have adhered to the principle of “win-win, fairness and innovation”, actively implemented various agreements, promoted collaborative projects in depth, and promoted the global strategic alliance. On April 19, 2015, Dongfeng Group and Peugeot Citroen Group jointly held a press conference in Shanghai to release the main achievements and future cooperation plans for the first anniversary of the strategic alliance to the world.
Xu Ping, executive director and chairman of Dongfeng Group, Zhu Fushou, executive director and president, Garowa, chairman of the supervisory board of Peugeot Citroen Group, and Tang Weishi, chairman of the management committee, attended the press conference. Liu Weidong, a non-executive director of Dongfeng Group, and Olivi, executive vice president of the Peugeot Citroen Group Management Committee and president of China and Southeast Asia, presented the results of the first anniversary of the strategic alliance. Representatives of both parties signed the development of the “Shared Modular Platform (CMP)” and the establishment of the “Joint R&D Center (DPCT)” project.
Xu Ping, chairman of Dongfeng Group, said: “Over the past year, the Global Strategic Alliance Committee has been running smoothly. Dongfeng’s international operations and cross-cultural management capabilities have continued to increase. The level of independent innovation and independent brand development has continued to increase, and brand value and global image have been further enhanced. A strong strategic vision to gain a strong new vision."
Steady Operation of Global Strategic Alliance In April 2014, Xu Ping, Chairman of Dongfeng Group, and Liu Weidong, Non-Executive Director of Dongfeng Group, entered the Supervisory Committee of Peugeot Citroen Group. Xu Ping was the Vice Chairman of the Supervisory Committee and Liu Weidong served as Supervisor of the Supervisory Committee and Chairman of the Asian Affairs Development Committee.
On July 28, 2014, Dongfeng Group and Peugeot Citroen Group further implemented the Global Strategic Alliance Agreement, formally established the Global Strategic Alliance Committee and held its first meeting, which took effect of the specific operational mechanism of the Committee and appointed the head of the Standing Office of the Alliance Committee. On September 12th, the strategic alliance offices of the two sides began joint operations in Paris.
Up to now, Dongfeng Group and Peugeot Citroen Group have established six cross-company collaborative project teams - shared modular platform, electric vehicles, assembly strategic planning, Southeast Asia strategic planning, global procurement, Shenlong Motor Corporation exports to the Middle East and Africa, and 3 cross-company exchange project teams - information systems and process management, human resources management, public relations communication. The establishment of the Global Strategic Alliance Committee's Operational and Collaborative Project Team provides a strong organizational guarantee for deepening the synergy between the two parties in international business, product and technology collaboration, procurement and supplier systems.
The synergistic project will substantially promote the Peugeot Citroen Group's China imported car business, which is represented by Shenlong Automobile Company. On October 30, 2014, Shenlong Automobile Co., Ltd. and Peugeot Citroen Group officially signed a cooperation agreement for the general distribution (China) Peugeot and Citroen imported cars. According to the agreement, from January 1, 2015, Shenlong Automobile Co., Ltd. will become the exclusive import distributor of PSA Peugeot Citroen Group Peugeot brand and Citroen brand passenger cars in China.
The joint venture to form an international company to be included in the management of Shenlong. On December 16, 2014, Dongfeng Peugeot Citroen Automobile International Co., Ltd. was formally incorporated in Singapore. The newly established international company is funded by Dongfeng Group and PSA Peugeot Citroen Group, and is integrated into the integrated management of Shenlong Automobile Company. It is mainly responsible for the sales and service of Peugeot Citroen (excluding DS brand) and some Dongfeng brand passenger vehicles in Southeast Asia. business. The sales target for 2015 increased by 26% compared to 2014. It is studying the establishment of a factory in Southeast Asia to produce automobile products of Peugeot, Citroen and Dongfeng. It will also explore the synergy of Dongfeng brand pickup and MPV export business.
Open the manufacturing resource collaboration channel. In July 2014, the fourth plant of Shenlong Automobile Co., Ltd. settled in Chengdu. After completion, it will produce three brands of Dongfeng, Dongfeng Citroen and Dongfeng Peugeot, which will effectively alleviate the shortage of production capacity, optimize the production structure, improve production efficiency, and open up the internal sales of Dongfeng Group. Cooperate with vehicle production capacity to form capacity synergies in the manufacturing field. In March 2015, the second plant of Dongfeng Passenger Vehicle Company was put into operation, and the small-scale SUV under the Shenlong Automobile Company was produced by mixed flow. In addition, the project of Dongfeng Liuzhou Automobile Co., Ltd., which has a main assembly line, cylinder block and cylinder head processing line, has been launched. The future products will be supplied to Dongfeng Group and Shenlong Automobile Company.
The first strategic crystallization of the Dongfeng Fengshen L60 is available. On March 2 this year, Dongfeng Group's first strategic crystallization after the Peugeot Citroen Group was acquired - Dongfeng Fengshen L60 was launched at the Wuhan No. 1 Plant of Shenlong Automobile Company. Dongfeng Fengshen L60 was jointly developed by Dongfeng Group, Peugeot Citroen Group and Shenlong Automobile Company. The three parties jointly own intellectual property rights, produced by Shenlong Automobile Co., and sold in the Dongfeng Fengshen marketing channel. On March 25th, Dongfeng Fengshen L60 was listed in Wuhan.
Dongfeng Group and Peugeot Citroen Group win-win development After the Peugeot Citroen Group entered the Peugeot Citroen Group, the Peugeot Citroen Group's share price maintained steady growth. Moody's, Standard & Poor's and other international authoritative rating agencies have improved their rating outlook for the Peugeot Citroen Group.
The PSA Peugeot Citroen Group launched the “Towards Renaissance” program, and the operating status of the Peugeot Citroen Group continues to improve. According to the 2014 annual report of PSA Peugeot Citroen Group, the PSA Peugeot Citro龙n Group's operating free cash flow reached 2.2 billion euros in 2014, the group's net debt was zero; annual operating income reached 53.6 billion euros; recurring operating profit was 905 million euros; The department's recurring operating profit was 63 million euros. The Peugeot Citroen Group rejoined the Paris CAC40 Index (French's important stock price index).
In 2014, Dongfeng Motor Corporation sold 3.825 million vehicles, an increase of 7.57% year-on-year. The sales volume ranked second in the industry, and the growth rate was higher than the industry. The sales revenue was 4.829 billion yuan, a year-on-year increase of 9.7%. The sales revenue, profit and tax payment increased faster than sales volume, and the operating efficiency and quality achieved better.
Shenlong Automobile Co., Ltd. maintained a progressive high-speed growth for three consecutive years: sales in 2012 increased by 8.88% year-on-year to 440,000 units, and in 2013, it increased by 25% to 550,000 units. In 2014, it achieved sales of 700,000 units, a year-on-year increase of 28 %.
The Global Strategic Alliance Opens a New Journey At the press conference held on April 19th, Dongfeng Group and Peugeot Citroen Group jointly developed the “Global Modular Platform (CMP)” and established the “Joint R&D Center (DPCT)” project. The new development process of the global strategic alliance.
The CMP platform plans to cover the B-class and C-class passenger car markets. The two sides will invest nearly 200 million euros. It is expected that between 2018 and 2020, the two sides will launch ten basic models on the platform one after another. The platform scale is expected to reach Ten million units. The CMP platform will meet the new product technology requirements and regulatory requirements of Dongfeng Group and PSA Peugeot Citroen Group after 2018, and enhance the platform scale and global competitiveness of the products.
According to the agreement, the two parties will jointly establish a joint project development team and a CMP platform steering committee to centralize the research and development personnel of both sides to jointly develop the Peugeot Citroen Group French R&D Center and the Dongfeng Group Technology Center. The two parties will share the intellectual property rights of the CMP platform. The platform supplier is jointly selected by Dongfeng Group, Peugeot Citroen Group and Shenlong Automobile Company.
The joint R&D center will cover the research and development of new technologies such as pre-production research, modeling, platform technology, vehicle development, powertrain, electronics, modularization, advanced products/processes/materials/new energy, and industrial design. , project management, quality and other development activities in the full value chain. The joint R&D center will mainly provide R&D services for Shenlong Automobile Company, Dongfeng Company and Peugeot Citroen Group, which will help strengthen the cooperation between Shenlong Automobile Company and the two parent companies.
On January 9, 2015, Dongfeng Group signed a Memorandum of Understanding with Peugeot Citroen Group. The roadmap for the establishment of the joint R&D center was promoted in three phases: the existing Peugeot Citroen Group Shanghai R&D Center operated independently; the joint venture established a joint R&D center, including Shenlong Automobile companies accounted for 50% of the shares, Dongfeng Group accounted for 25%, and PSA Peugeot Citroen Group accounted for 25% of the shares; completed the absorption and merger of the existing Peugeot Citroen Group Shanghai R&D Center. It is planned to complete the absorption and consolidation of the existing business of Peugeot Citroen Group Shanghai R&D Center by the end of December 2015.
In addition, Dongfeng Group and Peugeot Citroen Group will jointly develop a strategic plan for Southeast Asia, open up new areas for overseas sales, and launch new cooperation in the field of electric vehicles.
Dongfeng Group and PSA Peugeot Citroen Group are full of confidence in the future cooperation between the two sides: there is a great relationship between China and France that “creates a new era of close and lasting comprehensive strategic partnership”. The good cooperation between the two sides and the vision for the future are The foundation will surely become better and better on the broad road of building a strong global strategic alliance, and will eventually become the new benchmark for the strategic alliance of the global automotive industry.

Golf Accessories

Golf Accessories

Grand Dragon Sports Company Limited , https://www.golfyy.com