On January 9, 2012, the CCTV China Sports Marketing Forum and the 7th Top Ten Sports Marketing Case Awards Ceremony were held at the China Central Television Media Center. The first vice chairman of the International Olympic Committee Yu Zaiqing, the National Sports Administration, China Some leaders of the Olympic Committee and CCTV attended the ceremony. Shandong Linglong Tire Co., Ltd.'s "Linglong tires and Chinese women's volleyball team all along the road" sports marketing case was selected into the top ten classics, Linglong tire chairman, general manager Wang Feng was invited to participate in the awards ceremony and made "Ling Linglong to the world, let the world understand "Exquisite" keynote speech, talked about the exquisite tire condition of the Chinese women's volleyball team's sports marketing process and the national tire tire own brand's forge ahead.

CCTV China Sports Marketing Forum and the 7th Top 10 Sports Marketing Classic Case Selection Activities by the Department of Economic Affairs of the State General Administration of Sports, the National Sports General Administration's Sports Equipment and Equipment Center and the China National Olympic Committee Market Development Committee as the guiding units, CCTV Sports Channel, CCTV Advertising Management Center, Peking University Case Study Center, Case Studies Center of Cheung Kong Graduate School of Business, Institute of International Business of University of International Business and Foreign Trade University, Institute of Brand Research of Communication University of China as a large-scale forum for judging agencies, is the first brand event in the domestic sports marketing industry and has been accepted by the industry. It is praised as "Davos" in China's sports marketing industry. The selection was voted on the Internet, and after the initial evaluation, re-evaluation, and expert appraisal, the “2011 CCTV Top Ten Sports Marketing Enterprise Classic Cases” was finally produced.

Linglong Tire won this award and was a leader in the community and industry experts fully affirmed the exquisite sponsorship of Chinese women's volleyball sports marketing achievements. In the past year, Linglong Tire planned a variety of sports marketing activities through the important event of signing cooperation with the Chinese women's volleyball team, realizing the event marketing with the characteristics of the tire industry, and opening a brand new era for the company to participate in, plan and organize large-scale sports marketing. situation. At the same time, exquisite brand awareness and reputation have also been greatly improved, brand value as high as 9.269 billion yuan, ranking first in the domestic tire industry, fully demonstrates the cross-border wisdom behind the sports marketing, and made important for the Chinese tire industry sports marketing. The beneficial exploration has set an example for national brands. Chairman Wang Feng stated at the awards ceremony that in the upcoming 2012 Olympic Games, Delicatessen will continue to support the Chinese women's volleyball team, support the Chinese sports industry, and do a good job in related brand promotion activities, and use the Olympics as a stage to show the world its own. Global brand "new image.